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9-10 NOVEMBER 2016 ATLANTIS, THE PALM, DUBAI | SHIFTING SYNERGIES

 

Luis Guillermo Plata
President
ProBogota
Colombia

Speaking: Day 2 - 09.10 - Market Spotlight - The Pacific Alliance

Luis Plata is the founder and CEO of ProBogotá, a foundation created by the largest private enterprises in Colombia, to work for the progress of Bogotá and its area of influence. Until August 2010 he was Colombia’s Minister of Trade, Industry and Tourism. During his tenure, Colombia had the highest growth in exports, direct foreign investment and tourism in its history. Under Plata’s leadership, Colombia was recognized by the World Bank, as one of the top 10 reformers in the world in their “Doing Business” report for three consecutive years. Plata played a significant role in expanding Colombia’s international trade relations by negotiating free trade and investment agreements with the European Union, Canada, Central America, Switzerland, and Chile. In the tourism front Colombia transformed itself, more than tripling the number of visitors in 5 years.

Plata began his career in Japan, as Colombian Trade Commissioner, in Japan, and later China, spending a total of 5 years in Asia.

A graduate of Harvard Business School (1998), he also has extensive experience in the private sector, first as a consultant with McKinsey & Co, and later as a successful entrepreneur in Silicon Valley where he founded a company that he later sold. He was selected as one of the Young Global Leaders by the World Economic Forum (2006), and was recognized with the highest award given by the Young Presidents Organization, the YPO Legacy Award. He has received  the Congressional Order of Merit of Colombia on two separate occasions. Plata served with honors in the Colombian Army.

He currently serves on the boards of SAB-Miller Colombia (Bavaria), Grupo Bolivar (Third largest financial conglomerate in the country), as well as in some non-for-profit boards such as The Institute of the Americas (San Diego, CA), and Teach for Colombia.

He lives in Bogota with his wife and son.